Cooking Light Subscription: Gooseberry Patch Recipes

Gooseberry Patch Recipes

Gooseberry Patch was founded in 1984 by Vickie Hutchins and Jo Ann Martin, who were neighbors. Before starting their catalog business Martin was a first-grade teacher, and Hutchins was a flight attendant.[1]Gooseberry Patch encourages customers to submit recipes, some of which are selected for inclusion in Gooseberry Patch recipe books.[2] Since 1992, over 200 cookbooks have been published with nearly 9.0 million sold.[3] Crowd sourcing or peer production, both relatively new terms, have been an integral part of the cookbook production since 1992.January 1, 2010 new financial partners, who are committed to the nd's growth, joined with the existing creative team. As a first step in this new growth strategy, Gooseberry Patch aggressively engaged in social media during late 2009. Not surprisingly, the loyal Gooseberry Patch ans nded enthusiastically. Consider the following milestones achieved:Nearly 94,000 actively engaged cebook fans - nking in the top 4% of corporate Facebook pages; 221,000 views of their YouTube channel [7] - eaturing both product demos & behind-the-scenes videos; over 8,000 followers on Twitter - engaging in lively action daily; averaging over 980 daily page views on their blog - publishing new stories 5 to 7 times ekly; nearly 374,000 reads on their Scribd page [8], and nearly 390,000 current email subscribers - communicating weekly. Their first Apple App [4] was made available in early 2011 to allow users to stay connected.